In what ways does your media product use, develop or challenge codes and conventions of real media texts?

Gemma and I have used the technique of a director's commentary style answer for our first evaluation question.
Gemma has spoke more than me within this video due to my insecurities with my throat due to my voice being damaged.
Our ideas were wrote together equally after reflection on both our music video and ancillary texts.

SCRIPT:

In what ways does your media piece use, develop or challenge forms and conventions of real media products?

Within our media piece we have used, developed and challenged specific forms and conventions which we have observed throughout our research in real media products in order to hit our audience’s needs.

We first looked at our inclusion of mise-en-scene in the form of location. We researched into real media products which shared the similar genre of our song and observed the convention of nature themed into the location. Ben Howard’s music video for “Keep your Head up” uses a location of a forest which we used as one of our locations and continued the natural theme for the rest of our video. Joe Brooks uses the convention of a natural location in his single poster which we recognised and used throughout our ancillary task.

A second element of mise-en-scene which we researched in to suit our genre was the use of props. We observed that within Joe Brook’s music video of superman, he is shown actively playing the guitar along to the music which is a convention we used throughout our performance aspects within our video.

Two elements of music video texts which are commonly used are narrative and performance. We combined these elements together to produce a balanced result. This is often seen within music videos to portray the message of the song to their target audience. We have used this convention by using both elements equally throughout our piece. We developed this convention through editing techniques. Rather than simply using cut editing to separate the two elements, we used a colour corrector and a glow edit on each narrative scene to display a clear separation between the two elements. This makes the difference a lot clearer to our audience.

Within the genre which our music video fits in to, as well as other relatable songs lyrics, a relationship is normally used within the narrative to relate to the story of the song. This convention is used in many music videos which carries the narrative story along with the lyrics. We have used this convention without our narrative element and developed it as we chose to use three separate couples rather than the stereotypical one couple. We continued to evolve and challenge this convention by showing the entire life cycle of the relationship between the three couples. By starting with all three couples being introduced to the audience through happy scenarios, we then built up to a climax which results in the couples arguing and then we concluded the narrative with the final departures of the females. This challenged the convention because it is an unusual interpretation for a song with the topic of love and relationship.