How effective is the combination of your main product and ancillary texts?

Gemma and I have used the same technique of a director's commentary style answer for our second evaluation question.
Gemma has spoke more than me again due to difficulities I suffer with concerning my voice box.
Our ideas were wrote together equally as the same as question one.

SCRIPT:

How effective is the combination of your main product and ancillary task?

In our ancillary task and media piece, we decided to include certain elements which link both products together in the most effective way.

We focused on mise-en-scene as our most prominent link between our two texts because we believed this made our combination most effective. Our main singer’s guitar was the prop which we featured throughout the entire music video and the back cover of the album. We decided to promote this prop as it is a convention linked with our genre that the lead singer often sings along with a guitar in a relaxed manor, which relates back to our research.

Our ancillary task relationship with our main product relates similarly to a technique which Jack Johnson used on his album cover. The picture was of him and his guitar which creates a direct connected to his music video as it was featured as a scene. This affects the audience because it makes it easily recognisable. We have mirrored this in our ancillary text with out shot of the back cover.

We created a theme to our ancillary task of the colour orange as this is the colour Ed Sheeran chooses as an artist to portray for himself due to the orange colour of his hair.

Another theme we applied to both our ancillary texts and our main product was the element of nature. We chose this as it is a direct theme in our music video; therefore by placing it within our ancillary texts linked both products well. The effect this had on our audience was that it made both products easily related as well as using a feature which Ed Sheeran uses himself which allows shoppers to know what they are picking up when they purchase this single.

We have used editing within our main product to make out lead single appear very dominate over our narrative by using many different shots of him frequently throughout the video. Due to this factor, we did not feature our narrative within our ancillary text but instead placed our lead singer in what is being promoted through our digi pac.

Through the use of text on the back cover of our ancillary text, we have included the abbreviation of “featuring” as “ft”. This is to hit our audience of teenagers as it conveys the message that it is up to date for the time of the promotion for the single. For the text on the entire digi pac we used a sans-serif font to create a bold, slightly informal title style for people to read clearly which we researched from Joe Brook’s poster.

The institution and the producers of the song has to be promoted through our products therefore for research we looked at Ed Sheeran’s latest album “+”. We chose this so we could be as up to date as possible. We included the copyright conditions on our back cover as we decided it would have to be there due to legal reasons and it would make our product look authentic and professional.

Overall the audience has a recognisable design through our digi pac which combined with the themes and conventions throughout our music video create a very effective result.