Ancillary Task Research: Jason Mraz Tour Poster

This poster shows Jason Mraz mid performance, singing and playing the guitar. This gives the audience a clear message of what genre of music he sings. This could help attract fans of this music rather than just people who are already familiar with his music.

His name is placed largely at the top of the screen and then the information is placed bottom right. This leaves the centre space for Jason's head to remain the main focus even though it is off centre towards the left hand side of the page.

It is also in black and white. This technique helps make the information in blue stand out against the rest of the image, this makes it the first thing noticed on the page which is good as audiences need to know where the gig is.

I have gathered this poster for research because I believe it shows a real connection with the poster and the genre of music which it is advertising. This is a technique I want to carry on to my product.