Music Video Research: Focus group results

We have decided our focus group results.
We decided to ask the questions in a relaxed form to suit the genre and the rhythm of the song.

To begin the focus group, we played the song through the entire way to our group to ensure they knew the song they were responding to.

These are our results:

1.      What genre would you link this music to?

Indie pop/rock, relaxing, acoustic,

2.      What feel do you get from this music?

Relaxed, mellow, chilled

3.      Are you familiar with any of Ed Sheeran's songs?

Kind of, got his newest album, haven’t heard this song before

4.      Would you be interested to watch a video for this song?

Yes, enjoyed previous videos

5.      Do you think this song comes with a story which can be displayed in a music video?

Yes, missing someone that they were with when they were younger?

6.      Would you be able to relate to the song?

Yes as I think it is kind of aimed for our age group

7.      Do you think the song would influence you to watch the music video say on YouTube?

Yes, see how the story is put into the song

8.      Would you typically want to see a guitar in this music video and why?

Yes because it is heard all the time. Seems like the right atmosphere to have it. Fits in with the rhythm

9.      Would you want to see the singer in the music video?

Yes but not all the time, boring, like a story within the video

10.  What age do you think this song is targeted at?

Our age, 16-20 year olds because of the topics etc