This is following an article I have read which reinstates the importance of making our music video relatable to Ed Sheeran's fans.
"Their [Ed Sheeran's songs] lyrics are unassuming, romantic and environmentally-aware, a mirror of his fans' own lives."
http://www.bbc.co.uk/news/entertainment-arts-16001502
This reinforced our ideas of making the song romantic to match the lyrics, and using the locations of natural surroundings in order to make it relatable to a majority of his fans.
It is unable to find an exact example of Ed Sheeran's fans due to the vast variety he attracts due to the different music he has produced over the years.
Therefore by discovering this it has reassured me that we are following the right lines and we were right to include so much of scenarios which his fans would be able to communicate with in natural locations instead of choosing a studio based artifical theme.
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