The stereotypical teenage girl wanting a sensitive man singing on guitar to love them back has evolved in the context of Ed Sheeran fans. Although most of his fans are still following this genre due to his own acoustic work, it is also changing to a much wider audience.
This is an image of the stereotypical audience who queued up for hours waiting to meet Ed Sheeran for an autograph.
This is a quote from Ed Sheeran himself and his reflection of how his fanbase became apparent:
"I think the fanbase was a mix between me doing tours with Example and Just Jack, and releasing EPs every three months so people always had new material to listen to," he explains.
"I think it's interacting with fans on Twitter and Facebook, having my own website, sending out my own T-shirts and literally going to the merchandise stand after every single gig and selling people CDs."
But Sheeran says the key to his popularity - and this goes for Howard and Leftwich, too - is image. Because, with tousled ginger hair and scruffy clothes, Ed Sheeran doesn't look like a 21st Century pop icon.
"I'm not a very glamorous person," he says. "I look like your brother's mate that turns up round your house and never changes his hoodie.
"I think people are into real musicians nowadays, rather than the glitz and glamour.
This shows that he is very aware of his influence towards his fans and how diverse they are becoming.
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