Wednesday, 23 November 2011

Music Video Research: Reinforcing our target audience

A screen shot from Ed Sheeran's video for his song 'Lego house' can give us an accurate idea of the audience we are targetting.
Although this is within a music video, I know it is an accurate view because this was filmed at an actual Ed Sheeran gig where his fans paid to see him. Therefore these are the people we would be targetting with our music video.

The entire front row of this image is of screaming therefore we need to keep in mind and these are Ed Sheeran's main fanatic fans. If we are able to attract these fans as well as the males, and less fanatic fans, then we will be able to attract interest to the video as well as the song.

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